If you offer educational services, a webinar is an ideal format for getting your message across. Online education is booming, both formal and informal.

How being kind can help you sale more? The premise of  "The Thank You Economy" by Gary Vaynerchuk is that, with changes in the economy brought about by the growth in social networking and online engagement, businesses need to become more customer-centric if they are to survive and grow in the new ...

If you’re like a majority of business owners or marketing professionals, most likely you instinctively understand that a major key that unlocks the doors of success comes with knowing who your ideal customer is.  However, have you ever sat down to create an outline for a presentation, a blog ...

Whether you’re in the Boosted Posts camp or you’re a firm believer of Facebook Ads, both have their advantages and advantages. In this section, we’re going to be looking at key features.

Being an entrepreneur is something that a lot of people dream of becoming. It’s a great dream to have and there are so many avenues open to the person who’s willing to put in the effort to make the business succeed. Part of succeeding means being honest about areas that you feel you lack in, ...

 The best social media plan offers a cohesive melding of all of the above to tell a story and lead followers along a natural path, much like your sales funnel does. 

If you’re overwhelmed with the daily tasks that aren’t utilizing your strengths, then it’s time for you to introduce systemization into your online business. Here are five easy steps to help you start systemizing today.

If you run a local business, you need to attract local customers. Advertising on Facebook can increase brand awareness and visibility but it’s important that your reaching your local audience, otherwise your wasting time and money. Check out 7 ways you can increase your local fan base: Use ...

You have a great product to promote but you’re not sure where to start. The best place to start is by creating a marketing plan. A marketing plan includes figuring out your business identity, determining who your competition is, who your target audience is, what your unique selling proposition is, ...

The probability that you are already using Facebook and connect personally and professionally through the post is very high, as Worldwide, there are over 1.49 billion monthly active Facebook users in 2015. But have you thought about using Facebook Ads for your business? The average online ...

It is essential to set goals that are achievable for all social media marketing activities that you perform to ensure that you don't waste valuable resources, time and money. Otherwise, you could end up with a lot of frustration. It is very important that each marketing strategy is tested and ...

Poor choices that you may have made in the past can have an adverse effect on your business reputation today, as many people who were teenagers when the Internet was first around, will verify. Poor choices in the past can affect the image of anyone, and teachers, politicians and lawyers are ...