The best social media plan offers a cohesive melding of all of the above to tell a story and lead followers along a natural path, much like your sales funnel does. 

If you run a local business, you need to attract local customers. Advertising on Facebook can increase brand awareness and visibility but it’s important that your reaching your local audience, otherwise your wasting time and money. Check out 7 ways you can increase your local fan base: Use ...

It is essential to set goals that are achievable for all social media marketing activities that you perform to ensure that you don't waste valuable resources, time and money. Otherwise, you could end up with a lot of frustration. It is very important that each marketing strategy is tested and ...

Poor choices that you may have made in the past can have an adverse effect on your business reputation today, as many people who were teenagers when the Internet was first around, will verify. Poor choices in the past can affect the image of anyone, and teachers, politicians and lawyers are ...

If you don't know what Facebook is, chances are you've just returned from seventeen years lost in the mountain jungles of Patagonia. Realizing its actual importance in today's online marketing, however, is something lots of online entrepreneurs miss. Just to make things clear, Facebook holds #2 ...